The main reason I picked out this tea was because of its pretty purple box. But now, having tried a cup, I'd be happy to get it again. I couldn't call myself a tea expert, but I thought it was pretty good. It's stronger tasting than other black teas, and I liked it iced best. Darjeeling tea comes from the Darjeeling region in India. On the Bigelow tea box it said that Darjeeling is the "champagne of black teas". Makes me want to try some brands to compare.